Moment Energy Brand Guidelines

This is the foundation of Moment Energy’s design philosophy, guiding how we craft every detail and experience.

Introduction

Our mission, vision, and values define who we are and guide everything we do. These statements are foundational to our brand and should never be altered, reworded, or adjusted in any format unless explicitly directed by the founders.

Mission Statement

Moment Energy provides a clean, affordable, and reliable battery energy storage system (BESS) by repurposing electric vehicle batteries.

Vision

We enable all retired EV batteries to be repurposed by 2030, to provide worldwide access to clean, affordable, and reliable power.

Brand values

We’re Building a Greener Future Together

We infuse passion for our cleantech mission into every aspect of our work and incorporate fun into the workplace. We motivate one another, celebrate our successes and embrace eco-friendly practices to reduce our carbon footprint.

We Prioritize Our Customer’s Needs

We place our customers at the core of everything we do, ensuring that every decision considers their needs and aims to provide increased value to them. We provide reliable support for our customers, every step of the way.

We're Open, Honest, and Accountable

We prioritize open and honest communication to foster mutual understanding, strengthen knowledge sharing, and reduce miscommunication with the team. We admit when we’ve made a mistake, and remedy our actions. We transparently communicate outcomes whether good, bad or unexpected.

We Treat Everyone with Respect

We actively listen, share openly, and work together towards common goals. We treat one another with mutual respect to cultivate an inclusive environment where everyone feels accepted, supported, and heard. We keep an open mind and are willing to learn.

We Think and Act Like Owners

We’re self-starters that proactively embrace new challenges along with personal and collective ownership of responsibilities in the organization. We focus on growth, not titles, and we do what needs to be done.

Colours to Avoid

Logo

The Moment Energy logo is a core brand asset that reflects our journey, from our roots as Moment Meditate to a leading force in clean energy. It embodies who we are today: our values, expertise, people, and solutions.

The Moment Energy logomark uses a customized BookmanJF, a Clarendon-style typeface that merges early 20th-century design with a modern touch. Its italic form adds motion and energy, echoing the word ‘moment.’

The flowy and organic curves aid in communicating Moment Energy's positioning as both a forward thinking and community centric company. The design emphasizes continuity, movement, and asymmetry.

Usage on Imagery

The logo should be carefully placed on photography. Always place the logo on clear and simple backgrounds with plenty of contrast for legibility. Avoid placing the logo on busy or complex backgrounds or images to keep it as legible as possible.

Usage

The Moment Energy logo should always be clearly visible.
Keep the logo separated from other visual elements by a distance equal to its height and horizontal distance equal to the logo mark.

This distance is considered the minimum uninterrupted space surrounding the logo.

Download

Download our complete logo pack, including all approved logo variations in SVG and PNG formats. Use these files in accordance with our brand guidelines to ensure consistent and proper representation of Moment Energy across all mediums.

Download logo pack

Colours

Our colour palette captures the core of Moment Energy, balancing trust, innovation, and approachability. These colours work together to create a bold yet welcoming visual identity.

Primary Colours

Deep Navy

#001B2E

Deep Navy is our primary brand colour, symbolizing reliability, trust, and professionalism. It provides a strong, confident foundation across all brand applications.

Magic Blue

#4880E5

Also a primary brand colour, Magic Blue brings a sense of approachability and openness, making Moment Energy feel more welcoming and accessible.

Raspberry Pink

#DA2F65

Used as an accent colour, Raspberry Pink provides contrast and emphasis against our Off-White when used as background. It should be applied sparingly to highlight key elements without overwhelming the visual hierarchy.

Secondary

Moment Energy’s secondary colours support our primary palette and are primarily used in infographics, diagrams, and our BMS web portal.

These colours add flexibility and clarity to data-heavy visuals, helping distinguish categories, highlight insights, and improve usability in digital interfaces. While they complement our core brand colours, secondary colours should be used purposefully and sparingly to maintain visual consistency and avoid diluting the brand’s identity.

Red

#FF4560

Light Green

#3CD88D

Sky Blue

#91B3EF

Yellow

#FFC700

Pine Green

#44AA99

Teal

#48C9E5

Purple

#5F14CF

Typography

Moment Energy uses Neue Haas Unica W1G as our primary typeface. Modern, clean, and highly legible, it reflects our commitment to clarity, innovation, and professionalism.

Typeface

Neue Haas Unica W1G

Download font pack

For Titles and Headings

Neue Haas Unica W1G / Medium / -3% letter spacing

For body text

Neue Haas Unica W1G / Regular / 0% letter spacing

For illustrative purposes

Segoe Script

Photography

All external photography, used on our website, social media, press releases, and other public platforms, should be high-quality, DSLR-level imagery that reflects our professional brand. Filters should not be used.

Exceptions can be made for archival or historical images that highlight our company’s journey and growth.